by The Word Beaver
To help promote content from different creators, from time to time I’ll have a guest post. I asked around on fivesquid for an article on Pokémon’s 25th Anniversary. This gentleman had good reviews so here is what he delivered, thanks TheWordBeaver!
The Pokémon Franchise celebrates its 25th anniversary. Anyone that claims never to have heard of Pokémon would have to be living under a rock. The craze that began in the 1990’s has lost no momentum. Over the years, generation X, Y and Z alike have definitely kept the Pokémon flame burning. I wonder whether the creators of Pokémon Franchise were prepared for the global phenomenon that it evolved into, or whether they thought that it would be more popular 25 years later than it was at its launch! Whatever the case may be, one thing is obvious – love it or hate it, the Pokémon phenomenon is here to stay. The multifaceted, cross-entertainment franchise began with the release of Pokémon Red and Green on 27 February 1996. Stellar brand management and an ever-increasing fan base soon had the franchise grossing over $380 million, earning them accolades on the list of gaming franchises.
While it hasn’t all been smooth sailing, unforeseen dips were overcome with equally unexpected successes. Enter Pokémon GoThe showstopper for most die-hard fans is undoubtedly Pokémon Go, which brought in $207 million in its first month of release in 2016. The craze soon died down and the end of 2016 brought with it a decline of almost 200 million new users a month. Since then, however, thanks to improved features and upgrades, the app has continued to grow year on year with the franchise boasting revenue of $1.23 billion, as well as 166 million users in 2020. Pokémon turns 25Fast forward to 2021, and the Pokémon Franchise celebrates its 25th year of success. To help fans to share in this exciting journey, the franchise has prepared year-long celebrations through its various media platforms including games, anime, clothing, toys and music events. The kick-off of this is the new official logo – Pikachu’s head with the number 25 representing its cheeks. In addition, a live-action video was created to help fans to relive the journey through the past 25 years – watch it here.
Let the good times roll! Pokémon has partnered with the Universal Music Group to bring its fans the biggest Pokemon party in history. Their star studded music events include Katy Perry as their primary collaborator, and Post Malone. In addition to this, fans can expect a 25th edition of Pokémon cards – the Partner Pack. Other collaborations include partnerships with Levi’s, Build-A-Bear workshops, McDonald’s and more. As the year progresses, they will be announcing more celebrations, so keep your ear to the ground. You can find details on the site that’s been set up for fans here.What next?Their 20th anniversary saw the release of both Pokémon and Pokémon Go, and fans wait expectantly for the next instalment. Nintendo has been rather silent on the release of any new games, but rumour has it that we can look forward to the launch of the remake of Pokémon Brilliant Diamond and Shining Pearl exclusively on Nintendo Switch in November 2021, and Pokémon Legends Arceus in January 2022.
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